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Loveessence Featured in theGrio: “Black women braving online dating: The final frontier for finding love?”

July 2, 2012

Love can be found in any place and at any time, including in the privacy of one’s own home on an online dating site.  Loveessence thanks the Grio for sharing our philosophy that love is out there for black women who are open to men of all races and that the Internet is one of many venues to find that love. 

As published in the Grio on June 29, 2012.

 Black women braving online dating: The final frontier for finding love?

Online dating websites are in many ways like virtual Viagra.  Both are touted as a way to reinvigorate a flaccid sex life, they give more opportunities to mate to those who due to circumstances beyond their control may have had less action than they’d like, and few will admit (at least publicly) to using them. It is reported that 40 million people have tried online dating. With such a high percentage of users, one would think that online dating would be a good answer to what I like to call the “Black Female Thunderbolt Phenomenon” (the belief that black women are more likely to get struck by lightning than to ever marry).

Yet even in web waters teeming with dating prospects, black women are still getting the short end of the stick.  The dating website released a study back in October 2009 that revealed that black women on the site are the users who reply the most when contacted; however they are the ones who get the least replies when they initiate contact.  It didn’t matter if they were reaching out to white, black, Hispanic or Middle Eastern men.  Alas, even in a medium filled with people seeking to meet, black women are still having a hard time connecting.

“I don’t think that we should take these statistics too seriously,” Ama Yawson, co-founder of, told theGrio. ”Black people who go to a mainstream site such as aren’t necessarily black people who are interested in meeting other black people online. They’re more likely to be a black person who is open and interested in dating non-blacks, which is why they specifically choose a vehicle that would enable them to meet a more racially diverse range of prospects.”

So what is a black woman to do when she is frustrated by her limited online dating options? Well, if you’re Ama Yawson, you start your own site.

Ama decided to take an inventive approach towards finding love.  After discovering that her then fiancée was in fact already married to someone else, she went on a journey to discover “love’s essence.”  “I wanted to attract and to be open to any man who could give that love regardless of race, culture, height, age and other demographic characteristics.” When I asked why she opted to start her own site versus simply joining another, she answered, “None of the sites I looked at had a philosophy that I believed in.  Some were too casual, some were too serious… it was really hard to find something in between. I wanted to create a space that was serious in its intention, yet playful in its interactivity.”

Please see the rest of the article here.

One Comment
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